About Me


Culture – Be Ruthless About It.

It’s not the drinks we do together, the parties we throw nor the celebrations we have when we overcome a major challenge. It’s the lines we draw that we absolutely will not cross, even in the toughest times when it would be easier to look the other way. It’s what we do everyday without fail because if we cross these lines or fail to follow through, our clients, our co-workers, our family, immediately see the incongruity and lose trust in us.

Make Mistakes.

Making a mistake is perfectly acceptable. Repeatedly making the same mistake is not. This is the same thing as “gaining experience.”  Clearly I’m speaking of the product development arena here.


Maximize Shareholder Value in the Long Term by Maximizing Customer Value in the Short Term

What do you sell? Value. Veer from that by focusing on short-term results and you will begin to alienate your customers. Alienate your customers and you begin to lose them to competitors.

I look for “That’s how we’ve always done it!” responses.

As soon as I hear that I know to start poking at it. So much of what passes for “process” in a company is just tradition and probably no longer has a business case. Poke holes in this stuff.

Other Stuff.

I am the Product Owner for Advisar, part of Masonite.

I was the co-founder of ChannelLauncher. Started in mid-2011, we provided a-la-carte subscription video streaming services to verticals such as home fitness, education, MMA, indie music, and more. ChannelLauncher was like a SaaS Netflix. We were funded by a great team at Gazelle Lab, part of the TechStars Network. We launched at CES in 2012 with our first content partner and brought some great content to market.

Before that I was the Digital Innovation Strategist with Cox Target Media where I worked on digital strategy and new products. I also consulted with companies to assist them with developing new product concepts, new business models and the people and teams to make it all happen.

I was also the Co-Founder and President of Information Technology & Operations for iThinkWorks, WISEOZ.com and BusinessHelpingBusiness.com. With good reviews from KillerStartups.com, Mashable and others, we came close to finding our niche. As the cost of customer acquisition spiked, we had to kill the products. I’ve spent sixteen years in Information Technology as a Developer, DBA and Project Manager before moving to the New Media Group where I worked on digital strategy and new product development for Cox Target Media.

I briefly joined IBM’s Global Services in the late 90’s, and worked with PepsiCo to improve business continuity and operating efficiencies by leveraging the latest technologies available from HP, Sun, Oracle and SQLServer.

While with theZenith Insurance Co., in early 2000, I continued to refine system optimization, significantly reducing processing time for claims, while enhancing system availability and response time.

In 1994, I began one of the first on-line support systems reaching over eighty front line technical support analysts. Incorporating both text and video, the system was instrumental in the rollout of a new nationwide point-of-sale solution for PepsiCo. During my tenure with Pepsi I was involved with several projects aimed at system consolidation and resource optimization. The experiences and knowledge gained from these projects would be used years later in leveraging faster, cheaper equipment, while providing business critical functionality at greatly reduced costs.

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