And relate is the key word here – if you’re discussing new ideas then you need to find an existing concept for people to relate the new idea to. When I discuss SEO to small business owners they usually know that they need it but they’re not always sure why…
When presenting new ideas and concepts, nothing else is as important is knowing who your audience is. The phrase “know your audience” is an obvious cliche yet people still don’t consider it when they put a presentation together. Ask yourself this: what’s the reason people will want to sit in…
For the rest of this month I’ll be putting together a series of posts that focus on presenting thoughts and ideas in a way that people will understand and gravitate towards. If you’re a seasoned presenter then nothing here will be new. Much of the posts will be based on…
One major challenge to any innovation effort, especially one where people from different parts of the organization are involved, is that of conveying ideas clearly and consistently. Although communication skill sets may vary widely across an organization the results can be reached more effectively with some straightforward strategies. One of…
I learned this trick a few years ago and I believe it was a tip that Brian Tracy suggested, however I can’t find it and over time I’ve refined it a little bit. The first step is to clearly define the “problem” and I find most people don’t take the…
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney