Be careful who you put your ideas in front of. If you can find people that are genuinely in your corner and want you to succeed, show ’em everything. Because these people are rare. I know of maybe five people that will look at what I’m doing and give me their blunt opinion. And I come back to them time and time again. They get the early look at what I’m working on, not because their friends, not because they tell me how great the idea is or how cool the concept is. They don’t fill me with a bunch of bullshit about how the idea is innovative and game changing. Nope, I come back to them because they’ll point out things that I missed or glossed over in the business model, consumer experience, or marketing plan. Seek these people out. Relentlessly. When you find these people, don’t get defensive about your idea – you’ll risk these people shutting down and not giving you their honest opinion. If your product, service or concept can survive these people and can improve based on their feedback, you’ll have a much stronger product when you go to market. It may not even look like what you originally conceived. Be prepared for it, you’ll be much better off.