One of the best lessons of product ownership I ever got was from a CEO who asked me “How did this get away from you?” My response was “Well, Marketing took it over…” He lost his shit over that response, and rightly so. The initial intent of the product got away from me and got watered down. What launched publicly was embarrassing and had almost nothing to do with the original intent that I had identified. When you bring people on to help with a product (and you’ll have to, you’re not omniscient) they should elevate the product. Add to it, improve it, make it better and make it something that everyone is proud of. If it goes to a committee, I guarantee you it’s going to turn into a piece of shit. You need one person that’s responsible for making sure it meets or exceeds the original vision of the product.