Face to Face With the Customer. You can send out as many surveys as you want but you’ll never understand the aggravation your user community is feeling until you’re sitting across from them while they struggle to use your software.
Now Reading
Planned books:
- The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How. by Daniel Coyle
- The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany by Brant Cooper, Patrick Vlaskovits
Current books:
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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
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Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney
Recent books:
- Originals: How Non-Conformists Move the World by Adam Grant
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, Braden Kowitz
- Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal, Tantum Collins, David Silverman, Chris Fussell
- Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than your by Salim Ismail, Michael S. Malone, Yuri van Geest
- Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance