In March, Paul Graham wrote a post about the top 7 most daring startup ideas. At number 4 was “Internet Drama” which discussed how video content delivery will be changing consumer’s viewing habits. He also identified two ways that this was likely to play out – either Netflix, HULU or a similar platform will continue to aggregate content from studios or a platform will provide streaming a-la-carte programming along with out of the box subscription services. The latter is exactly what ChannelShift does for video content providers. In my opinion, video distributed over Netflix or HULU builds the brands of the aggregators, not the content producers. It also makes it difficult to grow an audience and recognize increased revenue as a result. So what’s needed is a platform that allows video content with high production value (i.e. not cats swinging from a fan) to get to mobile, tablet, IPTV and ConnectedTV’s quickly and through a subscription payment method to consumers. Precisely what we’ve built with ChannelShift.
When I started the company a year ago I had no idea that it would be called the most daring of ideas. What I did see was the need for a company that focused specifically on what was happening in streaming technology and that could make it simple and profitable for companies to get access to it. So to me, it’s only a daring idea if you don’t break it down into smaller pieces and then start knocking them out. Face your most daring ideas head-on, I promise you it’s the most rewarding of accomplishments.