- June 17th, 2012
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[UPDATE] We’ve rebranded ChannelShift to ChannelLauncher. Turns out that it wasn’t obvious to our (potential)
customers just exactly what the hell we do for them. Using ChannelLauncher makes that a whole lot easier and it’s a
much smoother conversation to have when your brand name reflects what your product does. Fortunately we made the decision before it became a crisis and we based it on customer feedback as well. There were other things that fed into this decision but never assume that people will “just know” what you do. It’s always going to be obvious to you what your product does and how great it is. But when people are scratching their heads before you’re even off the first phone call with them, it’s time to reconsider.
A lot has been going on in the streaming video space over the past 12 months. A “rumored” TV from Apple is on the way, UI updates for the existing AppleTV as well as GoogleTV, Boxee and an upcoming one from Roku. Intel announcesthat they’re entering the streaming video platform arena, Ubuntu launches UbuntuTV and HULU is mid-season for one of it’s exclusive shows. With that inmind, we’re working to bring more great content to SmartTVs, Roku, Boxee, and other platforms. Since so much is happening so quickly, we’ve put up Tumblr [and Pinterest] accounts that will have the latest news and announcements about what’s coming to ChannelShift and how people can get the most out of Internet TV. Honestly, aside from Netflix and HULU, there’s not a lot of really awesome stuff out there, but that’s why this market is poised to explode over the next couple of years.