Archive for the ‘ChannelLauncher’ Category

ChannelLauncher [UPDATE]

[UPDATE] We’ve rebranded ChannelShift to ChannelLauncher. Turns out that it wasn’t obvious to our (potential)

customers just exactly what the hell we do for them. Using ChannelLauncher makes that a whole lot easier and it’s a

much smoother conversation to have when your brand name reflects what your product does. Fortunately we made the decision before it became a crisis and we based it on customer feedback as well. There were other things that fed into this decision but never assume that people will “just know” what you do. It’s always going to be obvious to you what your product does and how great it is. But when people are scratching their heads before you’re even off the first phone call with them, it’s time to reconsider.

A lot has been going on in the streaming video space over the past 12 months. A “rumored” TV from Apple is on the way, UI updates for the existing AppleTV as well as GoogleTV, Boxee and an upcoming one from Roku. Intel announcesthat they’re entering the streaming video platform arena, Ubuntu launches UbuntuTV and HULU is mid-season for one of it’s exclusive shows. With that inmind, we’re working to bring more great content to SmartTVs, Roku, Boxee, and other platforms. Since so much is happening so quickly, we’ve put up Tumblr [and Pinterest] accounts that will have the latest news and announcements about what’s coming to ChannelShift and how people can get the most out of Internet TV. Honestly, aside from Netflix and HULU, there’s not a lot of really awesome stuff out there, but that’s why this market is poised to explode over the next couple of years.

The Most Daring of Ideas

In March, Paul Graham wrote a post about the top 7 most daring startup ideas. At number 4 was “Internet Drama” which discussed how video content delivery will be changing consumer’s viewing habits. He also identified two ways that this was likely to play out – either Netflix, HULU or a similar platform will continue to aggregate content from studios or a platform will provide streaming a-la-carte programming along with out of the box subscription services. The latter is exactly what ChannelShift does for video content providers. In my opinion, video distributed over Netflix or HULU builds the brands of the aggregators, not the content producers. It also makes it difficult to grow an audience and recognize increased revenue as a result. So what’s needed is a platform that allows video content with high production value (i.e. not cats swinging from a fan) to get to mobile, tablet, IPTV and ConnectedTV’s quickly and through a subscription payment method to consumers. Precisely what we’ve built with ChannelShift.

When I started the company a year ago I had no idea that it would be called the most daring of ideas. What I did see was the need for a company that focused specifically on what was happening in streaming technology and that could make it simple and profitable for companies to get access to it. So to me, it’s only  a daring idea if you don’t break it down into smaller pieces and then start knocking them out. Face your most daring ideas head-on, I promise you it’s the most rewarding of accomplishments.

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